Certificate Just finished this amazing course where Nir Eyal talks about the physiologies that intrigue people to use a feature of a product time and time again.

Inhibiting Pressures The phenomenon: human activity is influenced by reasons not to do something, in addition to reasons to do somethingThe application: remove inhibiting pressures and friction to get users to “wow” fast Procedural Knowledge The phenomenon: Humans remember sequences (procedural knowledge) better than facts (declarative)The application: the flow of the product should show what

Continue reading ➞ Some interesting psychologies for PMs